Maui Visitor Spending, Arrivals Continue Growing
By Sonia Isotov
Article From: Mauinow.com
“Continued growth in visitor spending is a strong indication that Hawaii’s tourism economy is improving,” said
Mike McCartney, the president and chief and executive officer of the Hawaii Tourism Authority (HTA), in a
written statement today.
For the state, visitor spending rose 15.1% to $11.3 billion during the first 11 months of 2011. On Maui, visitor
spending rose 12.9% to $249.5 million during the same 11 month period.
Statewide, total visitor days for all visitors rose 4.9% and total arrivals remained ahead (+3.4%) of last year at
6,600,776 visitors, according to preliminary statistics released today by the HTA. On Maui, total visitor days
for all visitors rose 4% and total arrivals remained ahead (+4.2%) as well. The HTA expects to end this year
with year-over-year growth in visitor expenditures.
Total arrivals in November 2011 rose 2.6% compared to last November to 566,672 visitors, and Maui
received 165,239 visitors compared to 162,153 visitors last November, or a 1.9% increase.
For the month of November 2011 alone, total visitor spending grew 8.2% (up $73.5 million) from November
2010 to $972.5 million, while visitor arrivals were up 2.6% from a year ago. Total spending by all visitors has
risen every month since May 2010. Higher daily spending ($186 per person, up from $179 per person in
November 2010) contributed to the growth in total visitor expenditures.
“The HTA’s focus on Asia and emerging markets is paying off with growth in visitor spending and arrivals
from Asia, including Korea, China and Japan. In November, air seat capacity from Japan increased 10.5%
due to increased service and an additional 5,796 charter seats to Hawai’i. The average daily spending from
Japanese visitors also increased, resulting in a 20% growth in visitor expenditures,” added McCartney.
Total arrivals by air only in November 2011 increased 3.6% to 555,630 visitors. Japanese arrivals grew
4.7%, the third consecutive month of increases. Arrivals from Canada (+5.1%), US West (+0.6%) and US
East (+2.0%) were also higher compared to November 2010. Arrivals by cruise ships fell 32% from
November 2010 to 11,042 visitors.
For the first 11 months of 2011, total expenditures by Canadian visitors rose 26.5%, supported by strong
growth in arrivals (+18.8%) and higher average daily spending. Total expenditures by US West (+6.9%) and
US East (+9.5%) visitors continued to increase while US West (+1.9%) and US East (+2.0%) arrivals remained
above year-to-date 2010. Total Japanese visitor expenditures increased 8.1%, even though arrivals were
lower (-5.4%) than the first 11 months of 2010.
“The growth from these markets are helping to offset the drop in spending from the US West and US East
that may be attributed to an increase in prices, as well as a recovering US economy,” explained McCartney.
November was also the month of the Asia-Pacific Economic Cooperation Leaders’ Week (APEC) which the
HTA used to promote Hawai’i as a global meetings destination and highlight the Hawaiian Islands’
centralized location in the Asia-Pacific region. McCartney said, “As anticipated, overall arrivals during
November showed modest growth compared to 2010, but the recent increases in arrivals and spending
from Japan and other Asia are also indicators of the significance of the Asia-Pacific region and the potential
long-term impact that APEC will have on our community.”
“It is also important to note that the visitor data for November 2011 does not include APEC attendees who
arrived via private planes or government transportation that is not captured by our research, as well as
ancillary business spending that includes security expenses, equipment rental fees, meeting rooms,
private parties and other expenses,” said McCartney.
“As we head into 2012, we anticipate seeing an increased shift of our visitor profile with a growing number
of visitor arrivals from the Asia-Pacific region. With new flights by Air Australia and Asiana Airlines, as well
as increased service by Hawaiian Airlines to South Korea, we see potential to capitalize on opportunities
and will continue developing these markets while building on recent gains that will help to provide jobs
and stimulate our state’s economy.”
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Restaurant Week Wailea Returns
November 6 – 12, 2011
Back by popular demand, Wailea Resort is proud to announce the return of its very successful dinner promotion,
“Restaurant Week Wailea”. This celebration of Wailea’s finest cuisine will take place at 16 participating resort
restaurants throughout Wailea starting Sunday, November 6th, through Saturday, November 12th.
Wailea Resort has long been known for its award winning culinary talent, delectable restaurants and celebrity
chefs; and have once again created some remarkable three course, pre-fixe menus for just $29*, $39* or $49*
per person (*depending on the restaurant – beverages, tax and gratuity not included). Some restaurants have
enhanced this promotion, by creating wine pairings to enjoy with your meal, at a very special price
“Restaurant Week Wailea continues to be a popular promotion for the restaurants and diners”, said Bud Pikrone,
General Manager, Wailea Community Association. “Earlier this year in May, over $4,800 was raised from
Restaurant Week Wailea for the Maui Food Bank and having it again this November is perfect timing to raise
more money for the Maui Food Bank as the Holidays approach” said Pikrone.
Each participating restaurant has agreed to make a contribution to the Maui Food Bank for every pre-fixe
entrée sold during Restaurant Week Wailea, as part of the resorts community giving.
This pre-fixe menu is not valid with any other discount, coupons or promotion being offered at participating
restaurants. Diners may contact each restaurant direct for reservations, as advance reservations are strongly
recommended or visit www.opentable.com for select restaurants* which offer online dinner reservations.
No tickets, passes or coupons needed ~ simply make your reservations and enjoy!
16 Wailea Resort restaurants are participating:
Capische?* (Hotel Wailea) (808) 879-2224
DUO Steak and Seafood (Four Seasons) (808) 874-8000
Gannon’s (Wailea Gold & Emerald Course) (808) 875-8080
Humuhumunukunukuapua’a (Grand Wailea) (808) 875-1234
Joe’s in Wailea (Wailea Tennis Club) (808) 875-7767
KAI Wailea (808) 875-1955
Kō* (Fairmont Kea Lani) (808) 875-4100
Longhi’s* (The Shops at Wailea) (808) 891-8883
Mala Wailea* (Wailea Marriott) (808) 875-9394
Matteo’s (808) 874-1234
Monkeypod Kitchen by Merriman (808) 891-2322
Mulligan’s on the Blue (Wailea Blue Course) (808) 874-1131
Nick’s Fishmarket Maui* (Fairmont Kea Lani) (808) 879-7224
Pita Paradise Bistro Wailea (808) 879-7177
Ruth’s Chris Steak House* (The Shops at Wailea) (808) 874-8880
Tommy Bahamas* (The Shops at Wailea) (808) 875-9983
DUO Steak and Seafood (Four Seasons) (808) 874-8000
Gannon’s (Wailea Gold & Emerald Course) (808) 875-8080
Humuhumunukunukuapua’a (Grand Wailea) (808) 875-1234
Joe’s in Wailea (Wailea Tennis Club) (808) 875-7767
KAI Wailea (808) 875-1955
Kō* (Fairmont Kea Lani) (808) 875-4100
Longhi’s* (The Shops at Wailea) (808) 891-8883
Mala Wailea* (Wailea Marriott) (808) 875-9394
Matteo’s (808) 874-1234
Monkeypod Kitchen by Merriman (808) 891-2322
Mulligan’s on the Blue (Wailea Blue Course) (808) 874-1131
Nick’s Fishmarket Maui* (Fairmont Kea Lani) (808) 879-7224
Pita Paradise Bistro Wailea (808) 879-7177
Ruth’s Chris Steak House* (The Shops at Wailea) (808) 874-8880
Tommy Bahamas* (The Shops at Wailea) (808) 875-9983
OR visit www.opentable.com to book reservations with participating restaurants*
* Participating restaurant offers online reservations through OpenTable.com. Reservations are free and
confirmed instantly 24 hours a day. No phone calls, no waiting.
***Information courtesy of the Wailea Community Association